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Online Shopping Figures For the UK
Since its infancy the market for online shopping has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of all retail sales.
Many people shop online to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
It's no secret that online retail sales in the UK have risen significantly over the past few years. According to 2023's statistics the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This growth is fueled by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly turn to online retailers.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives customers to purchase online. To help you understand this, we've compiled an assortment of sales figures and statistics that are both eye-opening and revealing.
Of all the sectors of retail that are available, fashion is the most well-known and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving the house. Electronics is second with 16% of e-commerce sales. This is probably due to the constant need for new gadgets and the need to keep up with the latest technology. Online sales of hobbies and leisure products make up 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who mentioned price comparison and 37% indicated they were looking for special deals or discounts. These findings indicate that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. Whether it's to buy groceries, electronics or even clothes - more than half of UK residents over 65 have made an online purchase within the last year. Shoppers can choose from a wide range of payment options, and decide the time and method they'd like their items delivered.
While there are many reasons for online shoppers to shop, some of the most popular are convenience prices, availability, and price. In fact, 57% of online shoppers mention convenience as the primary motive behind their shopping. Another 48% cited lower prices, while 37% said they have a wider choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to lessening their impact on the environment, some consumers are also trying to make their online shopping experiences more personal. For example, 35% of UK customers have purchased clothing, footwear, and accessories from a retailer who has their size information stored. This lets them avoid the return process and get what they want faster.
Incredibly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the longer delivery time and know how long it takes to receive an item in the mail.
3. Online shopping in the UK in accordance with the age group
Online shopping is very popular in the UK. The most popular purchases are clothes and accessories, followed by groceries, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. It is also easy to compare prices and items online when making these kinds of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know what their target audience is seeking when they purchase products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. For example the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to complete online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by advertising on the internet. They are also more likely to go to stores in the high street to feel and see items before making an purchase. However, this doesn't mean that they don't shop online, as the convenience and ease of use of online shopping remains attractive to them.
Another interesting aspect to think about when it comes to online shopping is that the older generation is more likely to anticipate and demand free delivery on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. Additionally, 61% of those over 55 say they'll add additional items to their cart in order to reach the threshold of free delivery.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to purchase items on the internet. However women are more likely to make large purchases, such as electrical appliances or furniture than men. Both groups are more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these consumers searched for brands that were supportive and worked closely with their local community.
The most sought-after online shopping products in the UK are footwear and clothing. In fact, 62% of British women who shop online bought these items by 2020. Online sales are not only limited to clothing. Other items such as kitchenware, jewellery and sports items are also available.
This is why online shopping is becoming increasingly popular as a way to get the best deals on these products. In fact, some analysts predict that online sales will account for nearly 1/3 of all retail sales in 2024.
While some retailers are struggling to keep up with the growth in online sales, others are flourishing. Online Shopping Figures Uk sales are increasing in health and wellness gardening, home and garden and consumer electronics.
The trend of purchasing these items online is expected to continue increase in the coming years. With the number of people having access to the internet continuing to increase it is expected that more customers will opt for online shopping in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European ecommerce markets. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it a great place for retailers who want to invest in their web presence and offer a seamless shopping online uk websites experience.
In the COVID-19 pandemic, online sales grew dramatically because consumers were looking for safe and convenient options for shopping. This trend has continued after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is an important aspect of UK retail, and certain estimates suggest that it will account for one-third of sales by 2024. This growth is a result of the growing acceptance of ecommerce by consumers and technological advancements.
In the UK, 57% of shoppers who shop online cite convenience as the main reason they shop online. The 48 percent who claim it's easier to find bargains and special offers as well as the 37% who claim there's a wider selection of items available online are behind. This is in contrast to Europe where a higher percentage of shoppers cited lower prices as the key driver for their choice to shop online.
The online shoppers are also keen to try new products and brands. Nearly a quarter of online shoppers have bought items they've never seen on the high street previously, and a majority are eager to try new products when they shop on the marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option during the last year.
In addition to this an effective return policy is a vital aspect of the e-commerce landscape for the UK. A majority of online buyers (59%) check the return policy of a retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.
Since its infancy the market for online shopping has continued to grow. This is particularly evident in the UK where ecommerce is responsible for 20% of all retail sales.
Many people shop online to research brands before purchasing and 45% prefer to "buy online, pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
It's no secret that online retail sales in the UK have risen significantly over the past few years. According to 2023's statistics the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This growth is fueled by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar shops are losing popularity as customers increasingly turn to online retailers.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives customers to purchase online. To help you understand this, we've compiled an assortment of sales figures and statistics that are both eye-opening and revealing.
Of all the sectors of retail that are available, fashion is the most well-known and accounts for 28 percent of all sales made through e-commerce in the UK. This is likely due to the availability of a wider range of merchandise and the ease of trying on clothes without leaving the house. Electronics is second with 16% of e-commerce sales. This is probably due to the constant need for new gadgets and the need to keep up with the latest technology. Online sales of hobbies and leisure products make up 15% of all online sales.
When asked about the reason they shop online, 57% cited convenience. This is followed by 48% who mentioned price comparison and 37% indicated they were looking for special deals or discounts. These findings indicate that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide product selection.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK consumers. Whether it's to buy groceries, electronics or even clothes - more than half of UK residents over 65 have made an online purchase within the last year. Shoppers can choose from a wide range of payment options, and decide the time and method they'd like their items delivered.
While there are many reasons for online shoppers to shop, some of the most popular are convenience prices, availability, and price. In fact, 57% of online shoppers mention convenience as the primary motive behind their shopping. Another 48% cited lower prices, while 37% said they have a wider choice of options.
UK consumers are also becoming more environmentally conscious when it comes to their online shopping habits. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They might even take action if feel their deliveries are not being packaged in environmentally friendly ways.
In addition to lessening their impact on the environment, some consumers are also trying to make their online shopping experiences more personal. For example, 35% of UK customers have purchased clothing, footwear, and accessories from a retailer who has their size information stored. This lets them avoid the return process and get what they want faster.
Incredibly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be due to the fact that British consumers are more accustomed to the longer delivery time and know how long it takes to receive an item in the mail.
3. Online shopping in the UK in accordance with the age group
Online shopping is very popular in the UK. The most popular purchases are clothes and accessories, followed by groceries, and finally media such as music and movies. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. These events are extremely practical for shoppers. It is also easy to compare prices and items online when making these kinds of purchases.
It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know what their target audience is seeking when they purchase products. Additionally, it is also important to be aware of the amount of time each age group spends shopping online. For example the younger generation is more likely to shop using mobile devices than any other age group. This is due to the fact that the younger generation is time-poor and will make use of multiple devices to complete online tasks.
Older generations tend to be more cautious in their buying habits and less influenced by advertising on the internet. They are also more likely to go to stores in the high street to feel and see items before making an purchase. However, this doesn't mean that they don't shop online, as the convenience and ease of use of online shopping remains attractive to them.
Another interesting aspect to think about when it comes to online shopping is that the older generation is more likely to anticipate and demand free delivery on all their purchases. They are also more likely to leave carts if shipping costs seem excessive. Additionally, 61% of those over 55 say they'll add additional items to their cart in order to reach the threshold of free delivery.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to purchase items on the internet. However women are more likely to make large purchases, such as electrical appliances or furniture than men. Both groups are more likely to shop for fashion, health and beauty gardening, home and garden and consumer electronics.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 outbreak. 69% of these consumers searched for brands that were supportive and worked closely with their local community.
The most sought-after online shopping products in the UK are footwear and clothing. In fact, 62% of British women who shop online bought these items by 2020. Online sales are not only limited to clothing. Other items such as kitchenware, jewellery and sports items are also available.
This is why online shopping is becoming increasingly popular as a way to get the best deals on these products. In fact, some analysts predict that online sales will account for nearly 1/3 of all retail sales in 2024.
While some retailers are struggling to keep up with the growth in online sales, others are flourishing. Online Shopping Figures Uk sales are increasing in health and wellness gardening, home and garden and consumer electronics.
The trend of purchasing these items online is expected to continue increase in the coming years. With the number of people having access to the internet continuing to increase it is expected that more customers will opt for online shopping in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.
5. Online shopping in the UK by region
The UK is among the leading European ecommerce markets. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it a great place for retailers who want to invest in their web presence and offer a seamless shopping online uk websites experience.
In the COVID-19 pandemic, online sales grew dramatically because consumers were looking for safe and convenient options for shopping. This trend has continued after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is an important aspect of UK retail, and certain estimates suggest that it will account for one-third of sales by 2024. This growth is a result of the growing acceptance of ecommerce by consumers and technological advancements.
In the UK, 57% of shoppers who shop online cite convenience as the main reason they shop online. The 48 percent who claim it's easier to find bargains and special offers as well as the 37% who claim there's a wider selection of items available online are behind. This is in contrast to Europe where a higher percentage of shoppers cited lower prices as the key driver for their choice to shop online.
The online shoppers are also keen to try new products and brands. Nearly a quarter of online shoppers have bought items they've never seen on the high street previously, and a majority are eager to try new products when they shop on the marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29 percent of online shoppers have made use of this option during the last year.
In addition to this an effective return policy is a vital aspect of the e-commerce landscape for the UK. A majority of online buyers (59%) check the return policy of a retailer prior to purchasing, and nearly half expect retailers to arrange and pay for return shipping.
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